Social media has been hugely popular. Most of your workers are probably already using Facebook, Twitter or even making videos on Vine at work. Why not take advantage of it? TechTarget's Blair Pleasant said integrating unified communications with a social media program, or "collaborative communications," can add real-time communications and collaboration within an organization. With many ways to tie together click-to-call, click-to-conference and mobility with social media, the sky's the limit for companies who want to bring these two ends together.
"Integrating all these technologies is not a trivial job," Pleasant said. "Working with vendors that provide products with open application programming interfaces and plug-ins can help IT departments and value-added resellers make the integration a bit easier. While there aren't tons of businesses that have enabled this kind of capability, I expect the numbers to grow rapidly in the next couple of years, as enterprises realize the value that can be attained."
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Many may still be thinking "what's in it for me?" when considering social collaboration in a unified communications program, but McKinsey Global Institute highlighted some key stats that organizations should look at in regard to this. While 72 percent of companies use social technology in some way, not many are using it to its full benefit yet. By fully implementing these solutions, the productivity level of managers and professionals can increase by 20 to 25 percent. Two thirds of the potential lies in the value of improving collaboration and communication across the enterprise, the group said.