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Organizations have changed their marketing strategies over the years to incorporate new forms of technology and leverage trends for business growth. Many companies have adopted social media into their campaigns in order to reach a broader audience and better connect with clients. As more interest is shown in these platforms, it will be crucial to develop a marketing plan that will use social networks effectively and maximize potential benefits. Here are a few social media trends that will boost your campaign strategies this year:

1. Use networks for their unique capabilities
While your company may not be using all of the social media platforms that are available, you're still most likely using anywhere from two to five of them, depending on what audience base you have. Having a variety of outlets is beneficial as it will allow you to reach out to your clients, but this doesn't mean that you can use the same approach for each network. If you're simply regurgitating the same message between Facebook, Twitter, LinkedIn and your other platforms, this can seem robotic and insincere. You will need to treat each channel individually in order to create content that fits the network and the viewers that access it.

2. Incorporate videos
Multimedia has become a huge driver of business interest within social networking. In specific, video is providing significant advantages for many organizations. Wicked Local contributor Luke Heller noted that consumers watching a video are 64 percent more likely to purchase a product or service and 66 percent of people will watch an information-intensive video two or more times. Videos give users a better picture of company services than print mediums, making it integral to incorporate this element into your marketing strategy.

3. Monitor for better reputation governance
It takes a long time to firmly establish an organization's reputation in the mind of consumers, and with the instantaneous nature of social media, it's crucial to monitor activity and respond accordingly. Some users may give negative reviews, but the business should respond appropriately to each situation. By requesting honest feedback, the company can make informed decisions for the future and ensure that client demands are addressed. If the responses are less than satisfactory, simply respond professionally and take the criticism into consideration.

Social media has changed significantly within the past few years to bring better connections between businesses and their clients. Fonality's business telephone systems offer similar benefits by allowing organizations to deliver consistently high-quality calls and ensure customer needs are being met. To learn more about these solutions, contact a Fonality representative today.