If you’re a small business with little to no marketing support, you may be in for an unpleasant surprise this week. Thousands of small businesses will be affected by Google’s most recent algorithm update, coined “Mobilegeddon” by the ever-clever digital marketing-sphere.
Launching today, this update will boost mobile-friendly pages in Google’s mobile search results for sites that are mobile-friendly. Unsure how this will affect your mobile traffic? Here are 5 things you can do right now. If you have done nothing yet, this should get you started on the right track.
# 1 - Audit your site using the Google Webmaster Mobile-Friendly Audit Tool
This audit tool provided by Google should be your first stop.
#2 - Read this FAQ from Search Engine Land. Excellent answers to your burning questions!
#3 - Check to see if you've avoided these common mobile site mistakes.
#4 - If you have not set up a Google webmaster tools account, do it. This is major! Within this account you can view your mobile usabilty report and see exactly what usability errors Google has found.
#5 - Follow this page on Search Engine Land for the latest news on the Google mobile friendly update.
We're following the update very closely as well. Would love to hear your comments and questions below.