5 steps to avoid a mobilegeddon meltdown


If you’re a small business with little to no marketing support, you may be in for an unpleasant surprise this week. Thousands of small businesses will be affected by Google’s most recent algorithm update, coined “Mobilegeddon” by the ever-clever digital marketing-sphere.

Launching today, this update will boost mobile-friendly pages in Google’s mobile search results for sites that are mobile-friendly. Unsure how this will affect your mobile traffic? Here are 5 things you can do right now. If you have done nothing yet, this should get you started on the right track. 

# 1 - Audit your site using the Google Webmaster Mobile-Friendly Audit Tool


This audit tool provided by Google should be your first stop. 

#2 - Read this FAQ from Search Engine Land. Excellent answers to your burning questions!

#3 - Check to see if you've avoided these common mobile site mistakes.

#4 - If you have not set up a Google webmaster tools account, do it. This is major! Within this account you can view your mobile usabilty report and see exactly what usability errors Google has found.

#5 - Follow this page on Search Engine Land for the latest news on the Google mobile friendly update.

We're following the update very closely as well. Would love to hear your comments and questions below. 

Good luck!



Kristen Cruz
About the author: Kristen Cruz is Director of Online Marketing at Fonality. With over a decade of experience in digital marketing, advertising and strategy in various industries, Kristen's career has been centered around brand evolution, development and implementation of annual marketing plans and delivering the best online experience possible. Kristen has been invited to speak on numerous topics in web marketing throughout her career and is an active member in the American Marketing Association, Social Media Club of Dallas and Texas Young Professionals. Kristen is married with three children, lives in the Dallas area and spends her off time cooking, starting (but never finishing) DIY projects and being Mom to three very amazing kiddos.