It would appear that the impact of digital disruption on business is simply a matter of perspective. According to a study conducted by The Economist and Intelligence Unit, more businesses view digital disruption as a threat (60 percent) than as an opportunity (40 percent).Digital disruption is nothing new, and how these technologies are received by business is dependent on attitude and more importantly, education.
For those who look at disruption as a dark cloud on the horizon, new tech needn't signify a rainy day. By embracing current technologies such as unified communications and cloud computing, you better position yourself to take advantage of the disruptive technologies of the future.
New tech has the potential to rewrite social and economic norms almost overnight, so it's understandable they can pose significant worry. However, speaking to Dynamic Business, Michael Ruggiero, managing partner of Bentley's, believes the divide between SMEs who consider digital disruption a threat towards their business and those who don't comes down to a lack of understanding and engagement of new technologies:
"The ones who see it as threat are worried it will disrupt their traditional way of approaching their business – essentially upsetting the apple cart. However, when integrated properly, digital technologies should create efficiencies that not only improve the bottom line but free up time for business owners to spend on more important activities such as deepening customer relationships and gathering data that creates more meaningful client interactions or better products and services," he said.
Take business phone systems for example. By unifying call, email and VoIP, you gain better insight into your customer base, and retain higher productivity via a single communication platform.
Current disrupters and future waves
We are already undergoing waves of digital disruption that are transforming businesses. We are in the midst of seeing mobile, cloud, social and web based communications changing the playing field. Yet, the disruptive technology of today will inevitably give way to the disruptive technologies of the future. The likes of artificial intelligence, wearables, Internet of Things and drones all have the potential to dramatically change the face of US businesses.
By embracing the disruptive technologies of today, you're better prepared to face their emergence in the future. We recommend you start with unified communications. Click here to get a demo of Fonality's award-winning collaboration tool, Heads Up Display™.