Posted by NetFortris Team

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Fonality’s Partners Reap Rewards as They Transition to the Cloud Economy

Fonality, an innovator in business phone systems and integrated communications software, today revealed its payout of recurring commissions to partners doubled in 2014, contributing to 300 percent growth over the past three years. This increase marks the partners’ success in evolving their business model for a new era of subscription-based business collaboration tools in the year since Fonality rebuilt its channel program to accelerate partners’ transition to cloud services


“Businesses are becoming increasingly aware of how the cloud can help them grow, and our partners are taking note of this market shift by diversifying their portfolio at a rapid pace,” said David Scult, Fonality’s chief executive officer. “We’re thrilled to see partners achieve a new level of success in the cloud industry with our no-nonsense partner program.”

Fonality’s “no bull” partner program, launched in April 2014, supports partner success by eliminating a more complex commission and tier structure in favor of a simple, straightforward way to boost growth. Along with these changes, Fonality also launched:

  • Fonality Partner Exchange (FPX), an online community of product content, industry insight and best practices. The FPX provides access to Fonality’s sales, marketing, support, product, engineering and operations teams, and also allows partners to connect with each other.
  • Marketing 360, a program designed to amplify partner marketing and sales efforts with marketing co-investment funds and tools for certified partners.
  • 0 – 60 Program, a developmental onboarding platform that ensures partners have the training, sales knowledge and marketing support to successfully sell Fonality’s suite of products.

The company experienced significant growth after rebuilding its channel program, with over 150 new Fonality partners and a 40 percent increase in recurring revenue.

“As partners make the move to selling cloud solutions and adopting business models based on monthly fees, it’s important they choose the right partner,” said Hope Davó, Fonality’s director of channel marketing. “Fonality provides partners with a simple program that eases them into a subscription business model by including a dedicated co-sales and co-marketing approach in addition to both upfront and recurring commission payouts.” 

For those partners a bit more hesitant to transition, Fonality’s hybrid-hosted solution has emerged as a viable option for partners to provide clients the scalability of the cloud but with the redundancy and assurance of traditional on-premise phone service. Partners also see success selling fully-hosted solutions for customers ready to move their entire system to the cloud. Regardless of implementation, one of the things that makes Fonality unique for partners is the consistent user experience delivered by Fonality’s popular collaboration tool, known as Heads Up Display (HUD). This flexible system keeps businesses connected from any location and from any device.

“Between hybrid-hosted and hosted, Fonality provided us with the perfect product to transition our existing customer base from legacy phone systems to a more efficient and cost-effective system,” said Alex Perry, financial controller at APEX Communication Systems, Inc.

“We’re a huge proponent of cloud solutions for SMBs, and have seen 95 percent of our customers make the move to hosted solutions for voice,” added Jim Greenfield, owner of Computer Troubleshooters of Metro New York.

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