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The difference between real-time communication and current speeds makes more change than most companies realize. As it becomes easier to send data to customers and to other employees, it will become more of a requirement for businesses to create a system of working with information that adapts to this fast paced environment. You may think that your current response level is fast, but can you fix a billing problem with a client while still on the phone with them? Is it possible for your organization to deal with people at the pace they want to be supported? As speeds get faster, so do people's expectations of response time.

According to Susan J. Campbell of TMCnet, there are many possible changes organizations could see from recent changes in cloud storage.  Because there are more opportunities than ever before for different groups to work with each other on a problem in real time, it is far more likely that they will be able to solve a given problem very quickly. A company should, if called about a billing error, be able to instantly go into a database while on the phone with a client, review the history of bills sent to them, and then fix the problem in the same phone call. With modern UC solutions and cloud storage, this dream is not just possible, it's practically mandatory.

Practices change with technology
Organizations need to understand that as technology improves, so must their practices. Clients and customers are used to real-time contact with people they need to speak with whenever they work with them on an account, and this means that they are not ready to put up with wait times or being sidelined. In order to keep pace with the developing rate of technology, businesses have to design methods of interaction between workers and clients that put the technology to use. Some organizations, like call centers, according to TMCnet, are able to do this because their work is so overwhelmingly focused on communication - don't let call centers be more technology forward than your organization.

Using the best methods and working with clients in the most efficient way possible isn't just a good idea. It's a rule of business. As technology makes it easier to deliver faster, organizations will be forced to make sure that they get more information to their clients more quickly than before.