Mobile phone usage is growing at an explosive rate. Case in point: over 35 percent of Black Friday purchases this year were made on mobile devices, bringing in $1.2 billion in revenue (a 33 percent increase from 2015). PCs, on the other hand, are slowly on the decline.
- Smartphone internet/app usage has increased by 15 million users.
- Smartphone video interaction has increased by 18 million users.
- Smartphone social media interaction has increased by 7 million users.
- PC internet usage has increased by 1 million users.
- PC video interaction has decreased by 3 million users.
- PC social media interaction has decreased by 2 million users.
What does this mean for your business?
You know that friend who never answers the phone, but always texts you back? Eventually, you stopped calling altogether. If you really care about reaching them, you’ve got to meet them in their preferred format of communication. (Communicating via emoji is more fun, anyway.)
The same goes for communicating with consumers; you’re more likely to reach your target audience on their mobile phones than on a PC. So optimizing your web content for mobile screens is more than just a good idea — it’s an absolute necessity. And yet, only nine percent of small businesses optimized their websites for mobile in 2015. Maybe that’s why Google began rewarding sites that were built using a responsive web design (RWD).
If you’re creating content, you’ve got to meet the customers where they are. Today, that’s the smartphone platform. For additional insight into how business communications are evolving, download our FREE eBook – 7 Trends Reshaping Business Communications and What They Mean for You.