Today we unveiled our new WebRTC-based functionality for our Unified Communications (UC) solution. “Why do I care,” you ask. The beauty isn’t in the WebRTC (Web Real Time Communications) protocol. The beauty is that with WebRTC-based solutions, business people can finally get one step closer to thepromise of ubiquitous communications, on any mobile device, phone, or PC with an Internet connection. Now voice, video, instant messaging, presence, and collaboration capabilities are a fingertip away using the browser already installed on most devices. No app required.

I’ve been in the telecomm business for a long time and customers always express the need for access—toanyone—via any means—on any device. They don’t want to have to choose between voice, video, instant messaging or desktop sharing. They certainly don’t want multiple applications to log into or to manage. They want it all to just work.

Before WebRTC, and its integration into unified communications (UC) solutions like ours, ubiquity has been impossible. The first step toward this goal was to deliver UC to all the mobile devices, phones and desktops through different client applications––often with different client experiences, regular software updates and new versions of apps to keep up with as services and devices change. With our new WebRTC-based clients, our users are free of that overhead and frustration. What’s more, IT is free from managing it all.

So, with today’s announcement, we are excited to help our customers take a real step forward in ubiquitous communications. What’s next? Maybe communication through the latest wearable technology like smartglasses or a personal activity tracker...but for now, we’re pretty confident that business users will be more productive and that we’ve made unified communications a whole lot simpler.

To read more about our Web-RTC client support, please read today’s press release.