The popularity of video could be its downfall - Why QoS matters

Netflix is nearly synonymous with video streaming, but it's not the only company where the technology is at the core of its strategy.

Organizations across the world are leveraging video for internal and external use, but everyone who has watched a movie from their computer knows that internet can be its downfall. As the medium grows more popular, ensuring the network can support the high level of bandwidth consumption will be key to its successful adoption.

Issues are easy to spot

It's easy to see where all the data is pointing toward. The possibilities in which video can be used, both internally for collaboration and externally in customer-facing marketing collateral, are seemingly limitless - with one exception. The bandwidth supporting the quality, and therefore consumption of the videos, is only as reliable the investment made into the infrastructure of the wide area network (WAN).

In 2016, roughly three-quarters of all internet traffic - both consumer and corporate - was tied to video streaming, according to Cisco. In the U.S., endorsement of the option is up nearly 15 percent for enterprises, Forrester reported. This trend will only continue, as the industry is expected to maintain a compound annual growth rate of 26 percent through 2021, per data from Cisco.

Preparing for the challenges ahead

Many companies have invested in software-defined wide area networking (SD-WAN) as a means of supporting their on-premise equipment with virtualization. It's an excellent start, but that still doesn't allow the type of visibility into real-time operations to make changes that can benefit the end user significantly.

Quality of Service (QoS) platforms can provide insight by reporting on metrics based on data, voice and video traffic across the network. This allows IT professionals to intervene quickly if there's an issue with video conferencing, for instance. Pairing this with SD-WAN makes it simple to customize QoS with unique features and tools that can't be gained through legacy equipment.

This type of quick response is becoming more important than ever in keeping consumers happy. In fact, a recent study by Akamai Technologies found that 76 percent of viewers would stop using a website if buffering and lag became a persistent issue. Optimizing the environment to be conducive to high-traffic sessions is one of the major ways to avoid this.

Contact a NetFortris representative today to learn more.

Team NetFortris
About the author: We're a team of network and business communication experts, providing flexible, scalable, cloud-based voice and data communications to customers across the globe. We also serve our customers with carrier-grade networks, business and communications applications, and expert service. Our solution engineers work with you to design a fully managed and automated system tailored for your business.