UC market opportunity for MSPs

Technology is the name of the game for businesses of all sizes these days. From the massive corporation with a fleet of IT workers to the small organization with only one IT person, every company out there has a need for maintaining and expanding its tech arsenal. And for organizations that are hesitant to leverage advanced tech solutions, the changes will come anyway, since today's workforce is significantly comprised of young workers who are characterized by their dependence on mobile devices.

blog_imageThe growing need among all businesses for more advanced equipment, technology and services is leading to a boom in one particular sector: managed service providers. As enterprises are realizing, the past tendency to shell out money for legacy IT services isn't a practical option anymore.

That's because with tech growth happening the way it is, a basic IT service purchased today can quickly become outdated. For this reason, companies are increasingly turning to MSPs, which provides a valuable cost-savings alternative to the burden of frequently updating legacy IT solutions and shelling out top dollar for expensive in-house IT workers.

2 reasons businesses increasingly turn to MSPs

Simply put, maintaining a corporate network is complex stuff. So when companies are presented with an opportunity to cost-efficiently outsource this task, they seize it. This explains the rapid growth of the MSP sector. According to The Insight Research Corporation, it is set to increase at a compound annual growth rate of 11.3 percent, bringing it from a $34 billion industry in 2013 to a projected $51 billion by 2017.    

All of this growth is great news for MSPs themselves - as long as they remain competitive and continue to meet the needs of customers. These days, businesses evaluating MSPs are looking for a provider with the greatest value. By offering unified communications in your solutions, you can meet that desired level of value. Here are two reasons there's such a burgeoning market for MSPs that incorporate UC into their offerings:

  • It keeps them relevant: The push toward UC is happening across company sectors, and among businesses of all sizes. As TechTarget pointed out, a benchmark survey found that 82 percent of enterprise respondents were either actively planning or already in the process of implementing a UC strategy. This is the kind of number that speaks for itself, illustrating the huge push toward UC. For MSPs that don't build UC into their offerings, they will be viewed as outdated by prospects, who are then likely to look elsewhere for a services provider. Staying relevant is about giving customers what they're already pushing for - UC.

  • It keeps them competitive: What the growth of the MSP sector means is that the number of service providers will grow, and MSPs will have to build and refine their offerings in order to remain competitive in the field. As MSPs gain traction, customers will have their pick from a wide array of providers. This places the onus on MSPs to remain as competitive as possible in the field. And there are few moves that can ensure the maintenance of the competitive edge more than the adoption of UC. As a market itself, UC is enjoying a 14 percent compound annual growth rate through 2019. The implication from this number is clear: Far from leveling off, the UC sector is only getting bigger. Therefore, MSPs that wait around to add UC to their offerings run the risk of getting left behind. 

For all the MSPs out there looking to maintain a competitive advantage by keeping up with the times, visit Fonality's Partner page

Hope Davo
About the author: As Fonality’s Director of Channel Marketing, Hope enjoys building marketing and sales support programs to drive partner success. She loves working with Fonality partners to help them delight their customers and earn lots of revenue. In her spare time, she gets in as much time in as possible with her two kiddos and husband – which means lots of running around. She’s been running around Fonality in several marketing roles since 2012.