Selling UC provides big opportunity for MSPs

The market for managed services is growing. There are more devices managed, more services provided, and more technology solutions being sold. Customers are engaging outside IT service providers and using a larger percentage of IT budget on services.

According to the Insight Research Corporation, “Managed services is one of the fastest growing segments in IT services. U.S. revenues associated with the managed services market are predicted to grow from $34 billion in 2013 to $51 billion in 2017.” Great news for MSPs, you’re going to be very busy! So how can you prepare business to serve your customer’s needs?

Ladder_to_the_Cloud_ThinkstockPhotos-453975949

So what managed services are customers seeking? Storage and backup and disaster recovery are definitely high on the list, but voice over Internet protocol (VoIP, or cloud phone systems), unified communications (UC) and software as a service (SaaS) are climbing to the top very quickly.

Businesses are recognizing the benefits of migrating to IP telephony with UC services. Combining voice with features like instant messaging, employee availability (away, on a call, busy, etc.), voicemail to email, and other features are transforming the way MSPs’ customers are doing business. Not to mention the customer service benefits they can experience! With UC and business phones integrated into your customers’ IT networks, you’re in a unique position to extend the value you provide to your customers. Adding UC to your offerings can boost profit margins and build recurring revenue from current customers and attract new customers.

So is selling UC on the horizon for your business? We’ve put together a brief guide to help you consider your starting lineup of services and evaluate when and how to start selling UC. Download your copy today!

Seize the opportunity

Fonality is looking for MSPs who want to differentiate their product offering and gain a competitive advantage by offering business phone systems and unified communications. Our program equips partners for success with dedicated sales and marketing support. Visit our partner page for more information on our channel program. 

Hope Davo
About the author: As Fonality’s Director of Channel Marketing, Hope enjoys building marketing and sales support programs to drive partner success. She loves working with Fonality partners to help them delight their customers and earn lots of revenue. In her spare time, she gets in as much time in as possible with her two kiddos and husband – which means lots of running around. She’s been running around Fonality in several marketing roles since 2012.